This is where we introduce our hero: a Mr. And in 1960, they released their first official Custom Color Chart, offering 14 factory-available colorways for players to choose from. So, they did, offering their Teles, Strats, and other models in the “colors du jour” Lake Placid Blue (Cadillac), Fiesta Red (Ford), and Olympic White (again, Cadillac), to name a few. Fender realized that if they followed suit - outfitting their instruments in fresh new paint jobs - not only would this differentiate them from their competitors it would create a subtle connection to the automobile fetish that was so ubiquitous among the Americans of the ‘50s (hmmm, cars and guitars-what a great concept!)
A Ford Thunderbird was one thing a Ford Thunderbird finished in Spring Mist Green was an entirely other thing. began to add flair to their offerings: plush interiors, fancy dials and dashboards, and most importantly, brand new paintjobs with enticing names. The typical method for producing a candy apple finish is to apply a metallic base-coat, followed by a translucent. In an effort to capitalize on people’s desires, the big automakers of the time - Ford, Buick, Cadillac, etc. Candy apple red (occasionally known as apple-candy red) is the name code used by manufacturing companies to define a shade of red similar to the red sugar coating on candied apples. Owning a vehicle - especially an American one - had become a status symbol, the must-have item of the day. To call America’s fascination with automobiles feverish would be the understatement of all understatements. Ironically, the commonly used acronym for Candy Apple Red is, of course, CAR-and the car is where it all began! To understand the appeal of custom colors, you have to go back to the ‘50s- at least a decade before Fender released their first Custom Color chart.
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